Lexus Designated Official Car for Heya Fashion Show


Lexus has been designated the official car for the ongoing 15th Heya Arabian Fashion Exhibition.
Abdullah Abdulghani & Bros Co, the exclusive distributor of Lexus in Qatar, is providing a fleet of Lexus vehicles for the transportation of delegates attending the event. 
The event is being held at Doha Exhibition and Convention Centre until April 30.
Visitors have the opportunity to see the Lexus RX 350 and the luxury coupe LC, which are on display at the venue. 
“We are constantly inspired by the women of Qatar whose strong perseverance and sophistication keep motivating us to come up with innovative ways of enhancing the total ownership experience of Lexus,” said Firas Mufti, Lexus senior marketing manager.
Lexus has initiated a nationwide search for its first-ever brand ambassador from Qatar. A special microsite has been launched at to allow prospective candidates to nominate themselves for the role and tell Lexus why they should be chosen as brand ambassador. 
Lexus is expected to announce its final decision before the beginning of Ramadan 2019, a press statement notes.
The Heya Arabian Fashion Exhibition brings together more than 200 designers and brands under one roof. The 15th edition of Heya showcases abayas, jalabiyas and gowns by designers from Qatar, the GCC and beyond. Heya also includes shoes, belts and bags, perfumes and cosmetic products for discerning ladies.