Sakura Lounge by Lexus AAB won the Best Luxury Automotive Lounge in Qatar from The Luxury Network International


Sakura Lounge was awarded the Best Luxury Automotive Lounge in Qatar during The Luxury Network International Award 2020 held in Mondrian Hotel on Saturday 22nd of February.


During the event Ambassador of Japan to the State of Qatar H. E.  Kazuo Sunaga along with Lexus Brand Ambassador Ms. Amal Ameen awarded AAB officials Mr. Firas Mufti – Senior Marketing Manager and Mr. Ahmad Abu Saad – Senior Sales Manager with the prestigious award.

The Luxury Network is the world’s leading luxury affinity marketing group. The Luxury Network is a private membership club, established in luxury capitals or countries around the world.

About Sakura Lounge



The word Sakura means Cherry blossom. The Japanese cherry blossom, or Sakura, has long been adored by people across the globe. It is regarded as a symbol of renewal, vitality, and beauty. During the spring season of each year, thousands travel to Japan to view the wondrous spectacle of these white or pink flowers blooming. The flower bloom for 2 weeks in April.

The Lounge is inspired by the concept of Omotenashi, which is the Japanese spirit of hospitality that not only fulfills people’s needs, but anticipates them. Omotenashi is a key element that makes up Lexus Dealership culture, customer service and the L-finesse design philosophy for many Lexus models.


Being a member of the Sakura Lounge, guests and accompanying friend/family member (a plus one) get the privilege to enjoy a host of benefits such as:

  • Unlimited Starbucks Coffee
  • Free WIFI
  • Reading materials
  • Dramatic racing simulations while being in the driving seat of the Gran Turismo Play Station Racing console
  • Playing Billiards with your friends to improve your skills and coordination
  • Reducing your Stress and Anxiety in one of Premium Massage Chairs.
  • AAB also provides guests with the option of using one of their 2 Meeting Rooms equipped with state of the art Microsoft surface hub.



Sakura Lounge provides Lexus customers with a sophisticated, tranquil environment where they can feel at ease and anticipate the joy of owning a Lexus. It is their home away from home. AAB commitment to their customers has always been their top priority.